Lurpak hits the mark! Here’s a great example of an promotional stand for the latest Lurpak campaign.
It a well designed exhibition stand or promotipnal display as it were, nice interpretation of the recent ads and has all the elements of a great field marketing stand;
- Great Branding, even though they might not have the brand in the front(they had it on the sides), the silver and multitude of coloured vegetables will be instantly recognisable by all the ads in the tube and about in the train station in the last month or two.
- Good Use of 3D Space
- Interaction with visitors (They had branded people handing out samples and pamphlet with vouchers!
- Functional Space – had loads of storage space for Samples and had a served samples from the counter
- Great use of colour – with the coloured vegetables
- Integration – great part of the marketing mix, followimg on from their printed ads.
From exhibition design perspective, I really liked how they created their shelves at the back, with the coloured vegetable graphics and matching vegetables in front with some sprinkles of lurpack product, All illuminated by a hidden strip of LEDs.
A very nice piece of eye candy that will attract attention for sure!
Here is a pic of their tube ads, as a part of the their larger “Be Wonderful and Wise” campaign;
I believe BD Networks organised their stand, so first and foremost well done to Lurpak for having the vision and the punt to put enough money to the project to have a quality brand experience and second of all kudos to BD Network for a great brand delivery!
I recently saw a shopping centre display at the Victoria Train Station that I am sorry to say, missed the mark!
It was a pity, this exhibit I think really had a good concept and lots of potential, but due to lack of branding and fit for the situation I think will be lost on visitors!
Basically if you go up to the side boards and read about the campaign, its a triple points campaign for Homebase Nectar points, thus the triple size couch – but to the common person rushing over the concourse from or to their train, I think it’s absolutely lost for the following reasons;
1. Its not manned, there could be girls handing out nectar application cards/ or something a bit more enticing for the first time buyer, and people where taking pics and taking the branding stickers off the couch.
2. The branding was not great, not large enough and not seen by the main traffic flow
3. The message just was not clear enough, unless there is a big TV campaign to reinforce it (even still – there could be more branding and they are losing out by the ever increasing population that might not be watching too much TV ads)
The exhibit was on for one day only
What do you think?
When I saw this ad earlier this year at Hanover Airport, it was the first thing that grabbed my attention when I arrived in the departures hall and I really stood there for a minute or so looking up at it trying to work it out.
The airport advertisment had obviously confused me, as I was looking for my flight to be listed up there and low and behold it was only listing the amount of destinations Air Berlin fly to and how many times it flies there weekly or daily!
Obviously the airports have moved on and as we all know the flights are listed on screens around the airport, but showing my age I had reverted checking the old flipperty flip board up above like they used to have.
Well done Air Belin, you got my attention, nice one!
Saw this in the the airport at Dusseldorf in Germany a couple of months ago and thought it was cleaver – a giant shopping bag display;
You can see they made it out of an aluminium frame, with fabric graphics wrapped around it.
Love these phonetic ads from Google, great to figure them out each time as each one in each place is different ( I must seen about 20 of these so far!
Its great to see some of Google’s Marketing finally, as they have not needed to advertise much out of their own channel in the past until recently