I liked this 3d lettering in the Nike store I saw a while back – someone once refered to it as typographical design in 3D format. Used all the time in 2D advertising, it’s great seeing it in 3D letters.
Keeping all the letters the same, helps to punch out the strapline (nearly wrote punch line there) but provides more info for those who are more interested.
I have used this techniques many times on exhibition stands for showing services that clients offer and then highlighting their main core business
Saw this amazing LED wall light feature, the other day when walking down the West End, and it made me think that LED’s are really starting to find their place now!
The power of LED in it’s application have a couple of unique features, some of which has been used to their full capacity and some not. Yes, alot of lighting companies have seen the effiiciency advantages of it’s potential in saving electricity and expoited the fact they outlast incandescent lights. The motor industry for instance has used the speed at which they turn on and off, using it for traffic lights and headlamps and even the interior and exhibition industry for the fact that you can use them in cracks or very thin recesses on lighting details.
But I also wondered when we were going to get a interior design application and use the fact that you could use them as a very distributed source of light as apposed to the point source that we have always been used to, until now of course.
This design has these 3 dimensional tubes come out of the wall and are lined with LED’s at the back of them so you cannot see the source of light and controlled by a I-Pod touch like device that controls the intensity AND colour at with a finger touch or turn as it were. Absolutely fantastic, dim the lights, create the mood, enjoy the design and above all – dont be blinded by the light.
(Award Winning LED Wall Lights – “Wall Piercing” by Flos – www.flos.com)
Went for a quick and dirty one day walk around the exhibition of exhibition part of this year’s Euroshop called Euro Expo, Hall 9 & 10 on Monday and had good look around!
I have not been there in around 6 years, and being THE exhibition of exhibitions in Europe, it tends to display many of the trends, and debut whatever there is new in the world of exhibition systems in the world, or does it?
Well I saw some interestingly new trends, new systems and some of the same oddities and shortfalls too. Over the next couple of weeks I will be talking about the trends and shortfalls of what I saw and sharing some pics and examples of these in between my other exhibition blog post tips, namely:
- Fabric is here to stay!
- Trend to Green, both ways
- “Can I Help You?” – NOT
- Height and Light
- Where’s the Interaction?
- Finishing touches!
But here are some pics to wet your lips:
What is the Euroshop Exhibition?
For those who do not know it is one of the largest exhibitions for the retail and event industry, every two years it opens it doors to more than 100, 000 visitors and there are 1,800 exhibitors in 4 disticnt industries. It showcases many trends in these
Euro Sales – For retail, visual merchandising and point of sales industry
Euro Concept – For Shopfitting, Lighting, Flooring and Architecture
Euro Expo – for exhibitions and special events
Euro CIT – for IT and security solutions
Saw this great display yesterday on Regent Street at the infamous Apple Shop.
I did do a double take, as great ads / displays make you do, to obviously find out that the balloon is held by a couple of clear gut drops, but what a great shop display!
In true Apple style, always clean cut, well composed but clever, very clever. Here’s to one of my favourite brands!