Something else I found jumping out at me on my recent visit to Euroshop, was the trend towards green exhibition stands, in two ways I found!
Many of the exhibition systems, or products like flooring, laminates ect, are all advertising their products or services with the “green” label on them, being more environmentally sensitive. This shows me there must be more of a market for environmental exhibition stands out there, as this is becoming more of an issue for larger corporate companies than before.
The other trend at Euroshop 2011 was that green seems to be the new black when it comes to exhibition fashion, not the marketing lime green, but a leaf green, seems to be the new fresh colour out there! Natural stone & wood grains have always been out there, but also seem to be used in interior finishes more than ever, including a couple of example of real green walls of plants being used.